We The USA is a system created for the National Constitution Center in Philadelphia, that includes a publication, advertising campaign, and app.  It is a series of events that will take place for young adults.  Each civic holiday is represented by a region around the country that is significant to that day.  The history of each civic holiday determines what region will represent that day.  We The USA unites each state through the celebrations and events that will take place, and brings the regions around the country to Philadelphia.  The tagline for We The USA is ‘All Roads Lead To The National Constitution Center’.  No matter where one is located in the United States, there is always a way to get to the National Constitution Center.  Each region is a significant part of the National Constitution of the United States and it is important that each is included.  The concept and design of We The USA was inspired by roadmaps, roadtripping, and cars.  

Photo Cred: Nicole Tuite